If you want to succeed in selling on Etsy in 2025, start by selling what buyers are actively looking for. The most profitable and best selling items on Etsy this year include digital downloads, customized jewelry, stickers, and home decor — products that are both highly searched and convert above the marketplace average. Backed by real Etsy data and tools like Alura and eRank, this guide identifies what’s trending now and why these items continue to dominate.
Best selling products on Etsy compared
I created a comparison table summarizing the top selling items on Etsy based on conversion rate (we referenced Alura data), average price, profit margin, and overall demand.
Digital products, such as flyers and brochures, tend to offer the highest margins and lowest overhead, while physical items, like jewelry and shoes, attract very high search volume but come with more competition and higher production costs. Hybrid categories, such as office supplies, offer flexible fulfillment models, letting you choose between downloadable or shipped formats.
How I chose the best selling items on Etsy
I based our ranking recommendations on these key data points we gathered from Alura, a product research tool for Etsy sellers.
- Search volume (popularity): The average number of monthly searches for the product keyword on Etsy. Search volume indicates demand for the product — it tells how many shoppers are searching for this keyword. It also shows the historical search trend for a specific keyword.
- Conversion rate (profitability): This measures the average conversion rate for listings with the keyword. It refers to the number of visitors who turn into customers. The average conversion rate on Etsy is 2% to 3%. Anything higher than this is considered a profitable and in-demand product.
- Competition (market saturation): This refers to the number of competing listings for the keyword on Etsy. Alura’s tool directly connects to Etsy to get the total number of listings for the keyword. The less competition, the better!
I took into consideration the three data points above and made my own ranking. First, we ranked popular keywords by search volume (with the first rank going to the keyword with the highest search volume), competition (with the least competitive keyword getting the first rank), and conversion rate (the highest conversion rate gets first place).
Then I took the average from these individual rankings. I also considered Alura’s built-in score and compared it with our results.
It is worth noting that if we go with the term “best selling products on Etsy”, we would be exclusively using conversion rates as our deciding factor. However, we also need to consider the competition you will be going against and the demand for the product you plan to sell.
Using data from Alura, we identified the best products to sell on Etsy based on monthly search volume, competition, and conversion rate. Below are the best items to sell this year, grouped by category and supported by real marketplace data.
Digital products
Digital products and downloads are consistent Etsy best seller items. They are easily one of the highest-selling items on Etsy with zero to little overhead costs. You don’t have to store any physical inventory since everything is online. Plus, there are no shipping fees, and customers instantly receive the item digitally.
Flyers
Flyers are the top-performing digital product in 2025. They’re easy to produce, appeal to business and event audiences, and convert exceptionally well.
- Search volume: 1.5 million
- Competition: 168,000 (low)
- Conversion rate: 9% (very high)
- Advertisement flyer, club flyer, flyer poster, graduation flyer Advertisement flyer, club flyer, flyer poster, graduation flyer
Brochures
Brochures combine moderate search volume with extremely low competition — ideal for sellers targeting weddings, real estate, or event marketing.
- Search volume: 673,000
- Competition: 35,000 (very low)
- Conversion rate: 5% (high converting)
- Popular keywords: Trifold brochure, wedding brochure, brochure design template
Business cards
Business cards are practical, repeat-purchase items with strong demand from small business owners and freelancers — a good niche for design-focused sellers.
- Search volume: 673,000
- Competition: 189,000 (moderate-high)
- Conversion rate: 4% (above average)
- Popular keywords: Cheap business cards, aesthetic business cards, printable cards
Digital products (general)
This includes planners, SVGs, templates, and other passive digital goods. These items scale well and serve audiences in business, wellness, and design.
- Search volume: 135,000
- Competition: 149,000 (moderate)
- Conversion rate: 8% (very high)
- Popular keywords: Passive income, canvas, product idea, digital download
Digital products are easily one of the hottest selling items on Etsy and span over many product categories — from home & goods (wall art), office supplies (stamps), party supplies (banners, paper plates), and seasonal items like wedding invites and occasion cards.
What I have noticed trending are templates for reselling and coloring sheets for activity books for toddlers. Most of these products are tagged best sellers and popular.
Here are some digital products you can start with:
- Planners and journals: Digital planners, bullet journal templates, and financial trackers
- SVG files and graphics: Used for Cricut projects, T-shirts, mugs, and signage
- Business tools: Resume templates, social media kits, media kits, and invoices
- Printable art: Quotes, abstract designs, and nursery prints
- Notion templates: Digital life organizers for productivity or budgeting
Because buyers get instant access, digital products are perfect for last-minute purchases or gifting. Just make sure to include clear usage rights and instructions in your listings.
Read also: How to Sell Canva Templates on Etsy in 2025
Home and office
“Home & Living” is the biggest category of handmade items on Etsy, representing 25% of merchants. Many shoppers come to the platform looking for something special to spruce up their homes.
Home goods
This category includes personalized decor, kitchen accessories, and stylish utility items. It offers a rare combination of scale and relatively low competition.
- Search volume: 1.83 million
- Competition: 117,000 (low)
- Conversion rate: 4% (above average)
- Popular keywords: Cheap home decor, home decor store, home textiles
Seasonal opportunities for this category include items for college dorm rooms in the summer months, outdoor furniture and items for the spring and summer seasons, Christmas and holiday decor, fall seasonal items, and more.
Etsy’s 2025 spring and summer marketplace insights predict the following decor trends:
- Themed parties for celebrations (graduation, summer get-togethers, birthdays) have seen a +465% YoY increase in searches on Etsy for host or hostess gifts, +1,454% YoY increase in searches on Etsy for espresso martini candles, and a +39% YoY increase in searches on Etsy for pasta prints.
- Nostalgia has made its way to home decor, as the 1990s and early 2000s vibe have taken over into living spaces as well. There is a +351% YoY increase in searches on Etsy for cozy home items, +41% YoY increase in searches on Etsy for pendant lamps, and +50% YoY increase in searches on Etsy for colorful rugs.
- Nature, in the form of fruits and flowers reminiscent of spring, has also seen breakout trends. There is a +231% YoY increase in searches on Etsy for garden blankets, +105% YoY increase in searches on Etsy for wildflower art, and +69% YoY increase in searches on Etsy for ruffled bedding.
Office supplies
This includes printable planners, editable organizers, and custom desk accessories. It’s solid niche for sellers offering functional and stylish tools.
- Search volume: 246,000
- Competition: 423,000 (moderate-high)
- Conversion rate: 4% (above average)
- Popular keywords: Office equipment, binder clips, office stationery
One of the top sellers on Etsy is Planner Kate, and she sells planner kits, stickers, and different paper goods.
Craft and design
Stickers
A proven Etsy favorite with massive search volume — the best results come from highly niche designs, themed sets, or bundled sticker packs.
- Search volume: 2.74 million (very high)
- Competition: 4.2 million (very high)
- Conversion rate: 6% (high converting)
- Popular keywords: Sticker maker, holographic sticker, custom print sticker
Stickers are an ideal item to sell on Etsy. In fact, stickers come in as the sixth most-searched term on the makers’ marketplace for May 2025. It is also worth noting that the product has not left the most-searched item on Etsy since we created this guide three years ago — even with all the updates in between.
Not only are stickers in demand, but they’re also relatively easy in terms of logistics. Stickers are small, lightweight, and easy to ship, and they will always be in demand. Competition may be fierce, but if you create unique designs that resonate with potential customers, you can make a decent income selling stickers on your Etsy storefront. It’s a perfect product to complement different product types.
Pet products
People love their pets, and many consider them family members. As such, there’s no shortage of shoppers willing to spend money on their furry loved ones. American consumers spent $151.9 billion on pets in 2024. In fact, the pet carrier market alone is predicted to hit $1.2 trillion by 2030, growing at a compound annual growth rate (CAGR) of 4.38%.
Pet supplies
Etsy confirms this love for pets is reflected in spending. There is a 32% YoY increase in searches for pet gifts and an 18% YoY increase in searches for custom dog gifts on Etsy. Buyers love personalized pet gifts, especially tags, collars, and themed accessories. This category has room for growth despite higher competition.
- Search volume: 201,000
- Competition: 1.1 million (high)
- Conversion rate: 6% (high converting)
- Popular keywords: Chewy pet supplies, dog clipper, dog pen, robot dog
(Source: OskarFriends on Etsy)
When it comes to selling pet products on Etsy, you could offer any of the following:
- Accessories, such as carriers, leashes, collars, apparel, tags, and bows
- Pet food and treats
- Personalized pet products featuring images or art of people’s pets
- Training or pet sitting checklists
- Grooming items, such as brushes, combs, and nail clippers
Apparel and accessories
Shoes
Shoes bring the highest search volume on this list, but also require unique sourcing or customization to overcome lower conversion rates.
- Search volume: 3.35 million (very high)
- Competition: 969,000 (high)
- Conversion rate: 3% (average)
- Popular keywords: Sandals, Birkenstock sandals, Brooks shoes
Shoes consistently rank among Etsy’s top-searched products because, unlike mass-market retailers, Etsy sellers offer unique, handmade, and often customizable footwear that appeals to buyers looking for something different, from embroidered boots to vegan sandals and custom-painted sneakers.
Many shoppers turn to Etsy for styles they can’t find in traditional stores, and this niche appeal, combined with Etsy’s focus on individuality and quality, keeps shoes in high demand despite higher price points.
Jewelry
Despite heavy saturation, jewelry remains one of Etsy’s top performers, especially for personalized or minimalist pieces. Jewelry is consistently one of the top-selling products on Etsy, making it a great option for your small business. It’s a $327 billion market, and as many as 15% of Etsy sellers operate in this niche.
- Search volume: 1.22 million
- Competition: 23.5 million (extremely high)
- Conversion rate: 8% (very high)
- Popular keywords: Pearl necklace, bracelet tennis, diamond necklace
Like stickers, jewelry can be small and easy to ship, not to mention it’s a popular item for shoppers, and as fashion trends come and go, there’s practically limitless demand. Plus, 20% of search terms related to jewelry were the most popular search terms on Etsy in May 2025, and the platform’s top two sellers specialize in jewelry.
(Source: CaitlynMinimalist)
There are many different ways you can sell your jewelry. You can design minimalist jewelry, jump on trends, craft customized or personalized pieces, offer vintage finds, and more. The costume jewelry market, for example, is forecast to hit over $70 billion in the next few years.
Personalized items: high-converting Etsy bestsellers
Personalized products are one of the most sold items on Etsy. It spans across all the categories I have listed here, and it is actually what Etsy is known for — handmade, one of a kind, and custom-made. Whether it’s a custom-engraved necklace, a pet name tag, or a digital wedding sign, Etsy shoppers actively seek out gifts and keepsakes that feel uniquely made for them. This makes offering personalization in your Etsy products a growth strategy, not just a niche.
Custom jewelry
- Search volume: 1.22 million
- Competition: 23.5 million (extremely high)
- Conversion rate: 8% (very high)
Despite the saturation, personalized jewelry continues to thrive, particularly for holiday and milestone gifting. The words “engraved” and “initial” are top modifiers to popular keywords.
Custom pet tags and portraits
- Search volume: 201,000
- Competition: 1.1 million (high)
- Conversion rate: 6% (high converting)
- Popular keywords: Personalized dog tag, pet name collar, watercolor pet portrait
Custom gifts for pets, such as tags, bowls, and memorial art consistently rank among Etsy’s top pet listings.
Customized digital downloads
- Search volume: 135,000
- Competition: 149,000 (moderate)
- Conversion rate: 8% (very high)
- Popular keywords: Editable wedding sign, custom printable quote, personalized planner.
Wedding printables and business templates are popular sub-niches. Many sellers use editable Canva files to simplify personalization while maintaining scalability.
Personalized home goods
- Search volume: 1.83 million
- Competition: 117,000 (low)
- Conversion rate: 4% (above average)
- Popular keywords: Family name doormat, monogrammed cutting board, housewarming gift.
Shoppers love buying customized items for weddings, new homes, and holiday gifts. Etsy frequently features these items in seasonal gifting campaigns.
Trending and seasonal Etsy products in 2025
Keeping up with what’s trending is essential for Etsy sellers looking to stay competitive. Here are a few breakout product types gaining momentum in 2025:
- AI-generated products: ChatGPT prompt packs, AI-written journals, and Midjourney-created art prints are growing in popularity. Etsy shoppers are increasingly seeking novel digital content for productivity, creativity, and decor.
- Eco-friendly items: There’s a rising demand for reusable kitchen goods, beeswax wraps, natural fiber textiles, and biodegradable packaging. Shoppers often filter listings by “sustainable” or “zero waste.”
- Bundled sets: Gift bundles — such as spa sets, kitchen starter kits, or themed party supplies — boost average order value. They also appeal to customers shopping for occasions.
- Cottagecore and boho revival: Embroidered linens, crochet decor, and rustic patterns continue to trend, especially among Gen Z buyers.
- DIY and art experiences for kids: Craft kits geared toward children have seen major growth. Etsy reported a 250% YoY increase in searches for kid-frienxzdly crafts.
Stay ahead by following Etsy’s seasonal trend reports and tracking TikTok or Pinterest trends that influence Etsy buyers. For example, Etsy’s latest marketplace data highlights key style trends sellers should consider for Spring and Summer 2025. Here’s a quick rundown of what’s driving shopper interest:
- Literary girl — romantic, bookish aesthetic: Trending items are blind date book boxes (+100%), personalized embossers (+30%), book club accessories (+20%).
- Messy coquette — hyper-feminine with a playful Y2K twist: Trending items are coquette bows (+500%), bow sweatshirts (2x sales), beaded bags (+20%).
- Island luxe (Resortcore) — vacation-inspired, relaxed style: Trending items are raffia bags (4x), fruit necklaces (+500%), breezy linens.
- Galactic metallic — sci-fi and astrology-influenced glam: Trending items are crystal mugs (+700%), half moon lamps (+600%), zodiac jewelry (+400%).
- Châteaucore — French countryside charm and vintage elegance: Trending items are France cottage decor (+26,000%), charcuterie board gifts (4x), puffy quilts (3x), vintage glassware (2x).
- Maritime living — rugged coastal style with a handmade edge: Trending items include shell bags (2x), fisherman aesthetic (2x), sardine-themed items (+75%).
These trends can guide product development, SEO, photos, and marketing. Use keywords like “Châteaucore,” “resortcore,” or “zodiac decor” in listings, refresh visuals to match seasonal aesthetics, and promote popular items through Etsy Ads to stay competitive.
Download the Etsy Seasonal Product Planning Guide to stay ahead of trends, align your inventory with buyer demand, and make every season your most successful yet. Whether you’re launching new products or optimizing listings, this guide will keep your shop in sync with what customers are looking for—right when they’re looking for it.
Grab your free copy now and start planning smarter.
Thank you for downloading!
Read more: 30 Tips for Selling on Etsy Successfully
How to find best selling items on Etsy
If you’re not sure what to sell on Etsy, start by researching what buyers are actively searching for. You can uncover high-demand, low-competition product ideas using a mix of Etsy’s native features and external tools.
Here are four tools to help you find Etsy best selling items:
- Etsy Search Bar: Start typing a product keyword, and Etsy will suggest the most-searched phrases. This gives insight into current trends and seasonal demand. For example, typing “wedding…” may show suggestions like “wedding welcome signs” or “wedding favor tags.”
- EverBee: A free Chrome extension that connects to Etsy and reveals real-time sales data, revenue estimates, and keyword competition. Use it to vet an idea before launching a product.
- eRank: A keyword tool specifically for Etsy sellers. It shows monthly search volume, competition, trend graphs, and real-time Etsy updates.
- Marmalead: Offers detailed SEO scoring and performance analytics for Etsy keywords, listing optimization tips, and pricing suggestions.
TIP: Look for product ideas that hit a “sweet spot” — high search volume, moderate competition, and a conversion rate over 3%. You can typically find this data inside EverBee or eRank.
Frequently asked questions (FAQs)
Click through the tabs below to learn more about the frequently asked questions about best selling items on Etsy.
The most successful products include stickers, digital downloads, craft kits, and home decor. Trends in 2025 also favor AI-generated products and eco-friendly items.
Use tools like EverBee, eRank, and Etsy’s own search bar. Look for keywords with high search volume and moderate competition.
Seasonal goods (like holiday-themed bundles), wedding-related items, and digital products like planners and SVG files sell quickly due to urgency and instant delivery.
Based on our research, the top selling items on Etsy are stickers, jewelry, pins, home goods, pet products, digital downloads, decals, arts, party supplies, and craft supplies.
Based on our research, the most profitable items to sell on Etsy are craft supplies, digital products, party supplies, and stickers. These products have conversion rates registering at 3.5% and above. The average conversion rate on Etsy sits at 2-3%.
According to topbubbleindex.com, a successful Etsy seller, on average, earns around $43,000 to $46,000 a year. Note, though, that this applies to successful businesses. About 10% of Etsy sellers get $20,000 to $30,000 in yearly sales.
Bottom line
The best-selling items on Etsy in 2025 are products that hit the sweet spot: high demand, strong conversion rates, and personalization or uniqueness that stands out. If you combine trend awareness with data-driven product choices, Etsy can be a powerful platform for long-term business growth.