Semrush covers all SEO aspects — on-page, off-page, and technical — meaning it audits your website’s content and technical aspects. It checks everything from your content’s missing keywords to broken links. It also helps you research keywords you can add to your site to help it appear on Google more easily.
For instance, say you own an artisan cafe. Semrush can give you the best keywords or key phrases, like “What is artisan coffee” or “Best artisan coffee shops,” to add to your website or blogs to help them rank higher in Google search results.
Because Semrush has a free-forever plan, I find it the best website audit tool for any small business with one site. It’s free to use all its auditing tools, as long as you just have one website to manage (plans only increase if you have multiple websites). There’s a bit of a learning curve, but after spending some time exploring its tools, it should be easy enough to navigate.
Semrush is the most comprehensive SEO auditing software by far. (Source: Semrush)
It also has tools to help you find the right keywords to help your website rank on Google. (Source: Semrush)